05 3 / 2012
By Steven Leung
Objectifying Asian women as an exotic toy for men? There is an app for that too! A top seller for the App Store in October 2009, “Puff!” is an application where the user is allowed to select an Asian women and blow into the microphone to reveal her undergarments. These women on the app will have hypersexualized comments that make remarks like “love you long time” & be portrayed as the passive obedient Asian girl. Needless to say, the application is more problematic then it sounds. Women of color, specifically Asian women in this application, are viewed as a fetish for many White men where they are exotify as something new and different from what they are use too. These sexual stereotypes that modify women into an object foster a culture that will continue to foreignize them into a sexual fantasy for users of this app. Not only will the Asian women will be seen as an object, this application perpetuates the power relations between Asian women & White males as these women have been ranked #11 on a blog “Stuff White People Like.” The usage of such an app will only position Asian women even further as the exotic hypersexualized female and feed to the disarrayed image of Asian women.